Partner Marketing Manager
At Dynatron Software, we help automotive service departments increase revenue and profitability with our suite of services. We strive to be a people-first company where employees enjoy coming to work, the people they work with, and are given the autonomy to succeed. Our company culture is built on a foundation of teamwork, accountability, integrity, clear communication, and positive attitudes.
We are currently looking to add new talent to our growing team!
About the Role:
The remote based Partner Marketing Manager is responsible for leveraging existing partnership relationships (industry groups, affiliates and strategic product partnerships) to generate new business for Dynatron. This person has a passion for collaboration, partner management and strategic campaign development. This person should be a self-starter, enjoys tactical execution, and can connect the dots between multiple groups.
What You'll Be Accountable For
- Work with existing partners to develop unique marketing strategies that take advantage of partners' available channels and audiences to grow the Dynatron brand and create new sales opportunities.
- Plan, manage and execute partner marketing in person events.
- Create a yearly partner marketing calendar in conjunction with the larger marketing team.
- Develop strong relationships with our partners to explore new marketing opportunities.
- Design and execute partner marketing campaigns in collaboration with the larger marketing team and our partners.
- Work directly with the sales team to educate them on upcoming events and campaigns, partner information and opportunity follow up strategies.
- Support the Business Development team by researching possible future partnership opportunities.
- Collaborate with the Business Development team to understand partnership details and priority accounts.
- Support go-to-market launches of strategic product partnership launches.
Key Success Indicator(s)
- New opportunity generation
- Event attendance
- Landing page traffic
Your Work DNA
- Experience in B2B marketing and experience working with strategic partners to develop co-marketing initiatives.
- Strong customer/partner relationship management skills.
- Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
- Track record of delivering strong results and innovation.
- Willingness to roll up their sleeves and get stuff done.
- Exceptional verbal and written communication skills.
- Ability to work and thrive in an autonomous, fast-paced and changing environment
- Love for diverse work assignments and the opportunity to try new approaches
Your Background
- Proven work experience as a marketing manager
- Familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics.
- Strong understanding of SEO and keyword research, required
- Strong proofreading and editing skills, required
- Basic knowledge of HTML, preferred
- Experience with WordPress and Hubspot, preferred
- Bachelor’s degree in Journalism, Marketing, Communications, or Business and 3-5 years’ experience in managing partners/clients, developing and executing marketing campaigns
- Knowledge of the automotive industry a plus.
- Some travel might be required.
In Return for Your Expertise, You Will Receive:
- Excellent benefits including health, dental, and vision insurance, stock options, work from home and flexible scheduling depending on job requirements, professional development opportunities, 9 paid holidays, and 15 days PTO.
- Home office setup support for remote employees.
- A welcome “swag bag” with branded clothing as an official welcome to the team.
- The chance to work for an organization that puts people first and fosters a culture of teamwork, integrity, communication, accountability, and positive attitude!
Dynatron Software is an Equal Opportunity Employer and encourages all qualified individuals to apply.